TIM HANLON
Tim Hanlon is the Founder/CEO of the Chicago-based Vertere Group, LLC – a boutique strategic consulting and advisory firm focused on helping today’s most forward-leaning media companies, brands, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.
Tim has over 25 years of extensive executive experience in traditional, digital and “emerging” media & marketing – as well as a deep understanding of both modern-day media economics and the disruptive challenges roiling today’s ad/media industries. His strategic and operational expertise is especially sought after in the increasingly convoluted “TV-meets-digital-video” space – including areas such as connected TV (CTV) & over-the-top (OTT) video; subscription & ad-supported streaming video (SVOD/AVOD/FAST); “virtual” pay TV (vMVPDs); addressable/DAI (dynamic ad insertion) ad targeting; TV/video measurement & analytics (ACR, watermarking, cross-screen, etc.); broadcast “NextGen TV”/ ATSC 3.0; and programmatic ad technology.
In a prior life, Tim created and led corporate ventures practices at marketing agency holding companies Publicis Groupe and Interpublic Group, overseeing 70+ early-stage investments and partnerships – including dozens of successful M&A and IPO exits with notable firms such as: PlutoTV (acquired by ViacomCBS); Data+Math (LiveRamp); Clypd (AT&T/Xandr); Sling Media (Echostar/Dish Network); Navic Networks (Microsoft); Brightcove (IPO); and Visible World (Comcast), among many others.
Previously, Tim was Senior Vice President/Director, Emerging Contacts for Publicis’ iconic media agency Starcom MediaVest Group, where he was chiefly responsible for pioneering all US client activity and agency initiatives in the field of emerging media technologies – including the establishment of the firm’s ground-breaking “TV 2.0 Practice,” centered around evolutionary television platforms.
Among numerous industry honors, Tim is most proud of being an inaugural recipient of Interactive Television Today’s “Leadership in Interactive Television Award” - way back in 2004. His insights into the future of media, advertising and marketing are regularly seen in major electronic, print and trade press outlets.
Tim holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.
DID YOU KNOW?
Tim is the creator, host and producer of the award-winning sports history/pop culture podcast "Good Seats Still Available" – devoted to the exploration of what "used-to-be" in professional sports?